Content
Content holds your voice and tone rules, the guidance that shapes the words in your product. With these rules in place, AI tools write copy that sounds like your brand, not like a default model.
Rule-group categories
Content is organized into rule groups, one for each part of how your brand writes:
- Voice
- Tone by context
- Writing principles
- Grammar and mechanics
- Punctuation and formatting
- UI copy and buttons
- Error and system messages
- Empty states and onboarding
- Terminology
- Words to avoid
- Inclusive and accessible language
Each rule carries Guidance (Do, Don't, Caution, or Info) and Importance (Required, Recommended, or Optional). Author rules in the composer, and restore anything you delete from Trash. AI Enhance rewrites a rough rule into a precise one.
How copy rules reach AI tools
Your content rules are served to connected AI tools over MCP as part of the brand. When a tool writes UI copy, button labels, error messages, or onboarding text, it follows your voice and tone rules. Edit a rule and connected tools pick up the change the next time they read your brand.
Content is a Pro feature. See Plans for what each plan includes.
