Usage shows your organization's plan limits and how much of each is spent. It reads from the same source the app uses to enforce those limits, so what it shows is what the gates see. It sits under your organization in the sidebar, next to Billing.

The page has two sections.

Included in your plan

Limits that stay put until you change plan:

Brands. The authoring layers this organization owns.
Projects. The overlays on a brand, counted across the whole organization, not per brand.
Seats. Accepted members plus pending invitations, so an invite you have sent counts before it is accepted.

Each shows a count against its limit, or Unlimited where the plan sets none. Where a higher plan would raise a limit you are near, the meter says which one.

This month

Usage that resets on its own schedule:

MCP calls. Tool calls from connected AI tools. The meter resets monthly on the day of the month your organization was created, and the card shows the next reset date.
Agent turns. Each reply from the built-in Agent. This one resets on the first of each calendar month, in UTC.

The two reset on different days because they are counted in different windows. Both cards show the date theirs resets.

When a meter runs out

MCP calls. Past the limit, connected tools get "Plan limit reached" and stop until the meter resets. A call refused over the limit still counts. A tool's initial connection handshake and the Agent's own conversations do not count toward this meter.
Agent turns. Past the limit, the Agent stops replying until the month rolls over.
Brands, projects, seats. You cannot add another until you remove one or move up a plan.

Starter includes 500 MCP calls a month and no agent turns. See Plans for every tier's numbers.