---
title: "Plans"
description: "What each UI Rules plan includes: brands, projects, seats, monthly usage, and the features that unlock on Pro and above."
label: "Plans"
date: "2026-10-05"
---
UI Rules has four plans. Every plan can author a brand, add rules and overrides, and serve it to AI tools over MCP. What changes between plans is how much you can hold, how much your tools can read each month, and whether the Agent, Content, and Version history are switched on.
## Plans at a glance
| | Starter | Pro | Team | Enterprise |
|---|---|---|---|---|
| Brands | 1 | 3 | 10 | Unlimited |
| Projects | 1 | 6 | 20 | Unlimited |
| Members | 1 | 1 | 5 | Unlimited |
| MCP calls per month | 500 | 5,000 | 50,000 | Unlimited |
| Agent turns per month | 0 | 100 | 300 | 1,000 |
| Agent | | Yes | Yes | Yes |
| Content | | Yes | Yes | Yes |
| Version history | | Yes | Yes | Yes |
For prices, see [pricing](/pricing). To see how much of each limit you have used, see [Usage](/docs/organizations/usage).
## Starter
Starter is the free baseline. You get one brand, one project, and one member, and your connected tools can read the brand up to 500 times a month. You can author styles, library, and rules, and add project overrides. When a trial ends, your organization drops to Starter.
## Pro
Pro is for one person running a few brands. It raises the limits to three brands and six projects, and switches on the three gated features:
- **The Agent.** Describe a change in plain language and let the Agent propose token, rule, visibility, and logo changes with a preview before they apply. Pro includes 100 agent turns a month. See [the Agent](/docs/agent/overview).
- **Content (voice and tone).** Author copy rules for voice, tone, terminology, and more. See [Content](/docs/library/content).
- **Version history.** Save, compare, and restore versions of a brand, and keep a project using a saved version while you work on changes. See [Version history](/docs/workspace/version-history).
## Team
Team includes everything in Pro, for a team: 10 brands, 20 projects, 5 members, 50,000 MCP calls, and 300 agent turns a month.
## Enterprise
Enterprise removes the limits on brands, projects, members, and MCP calls, and includes 1,000 agent turns a month.
A feature that is not on your plan stays visible in the sidebar so you can see what it is. Opening it explains what plan it needs.
## When you hold more than your plan covers
If your organization ends up with more brands, projects, or members than its plan covers, because a trial ended or you moved to a smaller plan, nothing is deleted. Your plan covers your oldest brands and projects first, in the order they were created, and the rest become read-only.
- **A read-only brand or project** stays listed and readable, marked with a lock. Its page says it is read-only, its controls are disabled, nothing can change it, and connected AI tools can no longer read it. A project under a read-only brand is read-only too. The notice has **Upgrade**, and a read-only brand's notice also offers **Delete it instead**.
- **Members past the seat limit** show as **No seat** on the [Members](/docs/organizations/members-and-roles) page. The owner always keeps a seat; everyone else keeps theirs in the order they joined. A member without a seat keeps their account and their other organizations, but cannot open this one until the plan covers them.
Moving back to a plan that covers everything releases it all as it was. To choose what stays instead, delete what you no longer need: deleting a covered brand or project frees its place for the next one in line. Restoring something from the trash still counts against the limit.
## Related
How the 14-day trial works and what happens when it ends.
Where your organization stands against each limit this month.